CORE REDESIGN - 7th Heaven wanted to move away from AI generated faces and concentrate on REAL ingredients and formulations as well as tapping into the nostalgic feel the iconic masks hold for many people. A model shoot was not an option so a big part of the project was how to use stock imagery effectively.

GIFTING - Really fun project designing their 2025 gifting offering. Updating the look and incorporating the new brand elements (neons and gradients) to create a fun and dynamic look. Comments from buyers when shown were that this was 7th Heavens the “best ever” gifting look.

Exhibition Space - One of my first projects at 7th Heaven. To update the brands look and feel using Cosmoprof 2025 to launch it. The branding had to be eye-catching and fun with a kit of parts to easily inject colour and energy into all platforms of the business. This was achieved by using neon style illustrations which can draw attention and highlight words and images as well as sitting in the background. Colourful gradients based around the formulations and layering text to create a fun and informal feel. Cosmoprof 2025 was the perfect platform to launch and showcase the new brand look as well as launching the new gifting range. Feedback was overwhelmingly positive and a great start to the brands new visual identity.