Mr Crumb Stuffing

THE BRIEF

The guys at Mr. Crumb wanted a new premium look for their stuffing offering. It had to be versatile and work across different pack formats and flavours. Consideration also had to be made to variants that were Organic and allergy sensitive (for example Gluten free) and how the design should be adapted to pull out this information.

THE SOLUTION

Mr. Crumb’s primary brand colour is a bright red, initially they wanted to keep this colour for the stuffing packaging. After struggling to achieve the desired premium look using the red I entered a “wild card” version of the packaging using black. Black is traditionally used on premium feeling packaging and no other stuffing brand was using it. It would give it a point of difference in the market and gave great stand out on shelf.

THE DETAIL

The cream band represents a chopping board for the ingredients to sit on as well as an information carrier for the flavour variant. Each flavour was given its own colour to help differentiate from each other.