Mr Crumb
A dynamic and stark rebrand for the classic pre made stuffing company.
Mr. Crumb’s primary brand colour was a bright red, initially they wanted to keep this colour for the stuffing packaging. After struggling to achieve the desired premium look using the it I entered a “wild card” version of the packaging using black. Black is traditionally used on premium feeling packaging and no other stuffing brand was using it. It gave it a point of difference in the market and great stand out on shelf as well as achieving the premium feel the client was after.