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Mr Crumb

A dynamic and stark rebrand for the classic pre made stuffing company.

Mr. Crumb’s primary brand colour was a bright red, initially they wanted to keep this colour for the stuffing packaging. After struggling to achieve the desired premium look using the it I entered a “wild card” version of the packaging using black. Black is traditionally used on premium feeling packaging and no other stuffing brand was using it. It gave it a point of difference in the market and great stand out on shelf as well as achieving the premium feel the client was after.

mr crumb group
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