Face Masks - Superdrug

THE BRIEF

To re design the face masks sachet offering. Re focusing the design on ingredients and product benefits.

• Make the design gender neutral

• Clear navigation for what the type of face mask it is, what it does and the skin type it is suitable for

• Design needs to be bright and fun

THE SOLUTION

For quick navigation we created a tab containing an image of the mask type. The main benefit being held in a smaller tab with its own category colour just above. Three different background textures were created to correspond with the formulation type. Close ups of the ingredients coming in from the corners create a dynamic and bright feel to the design