Working with the CEO to rebrand the haircare range “Fish”. The brand started in a barbers that opened in Soho, London in an old fishmongers and when they created the haircare range they named it “Fish” as a link to the buildings history. Part of the redesign was to create more of a visual link between the name and its origin, as well as give it a modern feel. The carp used on pack represents the fishmongers and the imagery style links to the Japanese carp style tattoos and the edginess of Soho.

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