The bee in the logo is created from the “B” in the word “Bee” adding a touch of fun and giving an easily recognisable icon to work with. The 3 stripes on the bee’s back represent Mentoring, Fundraising and Marketing - the key services Fundraiser Bee offers.

The colour palette is linked closely to flowers - lavender is grounded by dark orchid purple with a pollen yellow adding a pop and lift of colour.