Me +
As the ingredients being used in the range were all fairly scientific I wanted to play on this aspect. Taking inspiration from the periodic table I created a logo to look like a chemical element. Calling the range “ME+'“ comes from the personalisation part of the brief - Its you + and ingredient. As the consumer is well informed already I kept the copy informative and to the point. The over all benefit running down the side allows for a pop of colour each benefit area having its own colour.
