Working with the CEO and head of the brand I refreshed the packaging, creating clear ranges and brand hierarchy, along with a suite of icons to be used across the brand. Featured is a small selection of the packaging I created during this time as well as some of their seasonal gifting.

Over my 4 years at Skinny Tan I worked closely with the head of brand to create many seasonal campaigns and product launches. Below are a couple of my favourites.

Cherry Drops Launch - With a focus more on colour and scent that formulation benefits we needed to make a campaign that reflected the fun and light hearted intention of the product, keeping bright, colourful, fun and a bit cheeky. We created a 50’s pop art inspired campaign full of energy, a chance to play with colour and movement to entice the consumer.

Body Glow Revamp and launch - Body got given a glow up (excuse the pun). The old bottle did not fit the new premium tighter brand look created for Skinny Tan so I re-designed the bottle with all the new rulings in place with careful consideration not to “scare off” the dedicated consumer following it had. The campaign had a soft quiet feel to it reflecting the subtle nature of a gradual tan.