Brand Refresh
Their visual identity needed cleaning up as over the years where different agencies had been used it had become inconsistent and disjointed. I worked to re align and modernise the offering. This then lead to a refresh of their online presence, promotional emails, creating a kit of parts with various layouts and fonts to create a dynamic, clean look.
Range Design & Digital Launch
The packaging and launch campaign needed to educate the consumer on vegan Collagen in an informal and easy to understand way.
a teaser campaign was used to entice and excite the consumer leading to the launch with education, keeping a consistent look and feel through out the launch journey.
I created a suite of educational icons to be used on the website, product and supporting material that was easy and quick to understand.
And a kit of parts to be used across all platforms.
Packaging design and digital launch for the new Sleep Smart range.
Digital campaign for Black Friday, which out performed previous years.
