Vitamins & Supplements - Superdrug

This project was all about communication and how the consumer shopped so keeping the design simple was key. I used colour blocking so the consumer can easily identify the different areas within the fixture and used simple fonts to ensure readability. The bottle shape was changing to a narrower front face so I had to ensure that the title would not be affected size wise, using a tall narrow font allowed me get the text a lot bigger. For the tiering a classic use of silver (better) and gold (best) was used. A foil elavating the design. For botanicals, pen and ink botanical illustrations were introduced to enphasise the plant based nature of this offering.

THE DETAIL

I designed icons or “category tabs” to go with each product, appearing on the side of every bottle they include a silhouette illustration that symbolises the need state. These icons can then also be used in store and online when referring to the need states. I Worked closely with the factory to ensure colour matched lids and labels to produce as strong a colour blocking as possible.