Vitamins & Supplements
This project was all about communication and how the consumer shopped so keeping the design simple was key. I used colour blocking to easily identify the different areas within the fixture and used simple fonts to ensure readability. For the tiering a classic use of silver (better) and gold (best) was used. A foil elavating the design. For botanicals, pen and ink illustrations were introduced to enphasise the plant based nature of this offering.
I designed icons or “category tabs” to go with each product, appearing on the side of every bottle they include a silhouette illustration that symbolises the need state. These icons can then also be used in store and online when referring to the need states. I Worked closely with the factory to ensure colour matched lids and labels to produce as strong a colour blocking as possible.view …
Vitamins & Supplements - Superdrug
