Hosiery - Wilko

THE BRIEF

To re design and modernise the Wilko hosiery offering without losing the current consumer base. category navigation is key as to not confuse the customer.

The consumer for this category is wide so the new design must not intimidate or discriminate any against age, size or race.

THE SOLUTION

The budget was tight so we used stock photography in black and white to illuminate the need for different imagery for nude or black tights. The sizing and colour was to be stickered so that the box could be the same to reduce costs.