Win Dixie - Rosh Hashanah

Scamps & Sketches

After spending time researching the festival and what was important it was time to reach for the pencil and start sketching. I started with a title lock up, playing around with Pomegranates, Honey and and fresh fruit as they are important symbols in this festival bringing good luck and a fruitful new year. It was intrinsic to include these in the design.

A kit of parts

As the campaign was going over multiple platforms from in store over head banners, shelf wings, price tags and online, a kit of parts was essential to allow a playful consistency across the board.

I developed a logo lock up and bright colour palette to be used across the campaign as well as a pattern included the pomegranates, apples and honey which could be re arranged depending on the platform to best use the space and focus the eye where needed.

The lock up includes the top three symbols of the festival (pomegranate, honey and apples) sat on top of the festival name and all held together with a leaf wreath. this lock up would sit centrally when on a vertical platform or left of a horizontal one.