I spent over 4 years as Superdrugs Lead Designer for the Ownbrand Packaging. Creating a hierarchy and brand mindset which allowed for the brands many different product areas to remain consistent with each other under the Superdrug umbrella.
Self Tan Re Design
The buyer wanted a bold new look for the category and to move away from the traditional brown. The pale pink was a very on trend colour and having a full shelf of it colour blocking the space was incredibly impactful. The re design lead to a 200% sales increase from the previous year.
Below are a few of the other ranges I designed during my time there. A lot of which I am proud to say are still in store.
