Superdrug
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One of my favourite positions in my career - Lead Packaging Designer for Superdrug Ownbrand. I held this position for four and half years and worked in all the product areas. It was a varied role designing anything from the mammoth task of redesigning their entire vitamins and supplements range to updating the dry shampoo offering to be more gender neutral. Within this role I worked on skincare, haircare, personal care, cosmetics and gifting. I also got the chance to brief and manage freelancers, illustrators and art direct photoshoots. Below is a selection of the work created over these years, most I am very proud to still see in store.
